4 Tips of Highly Effective Social Media Marketing Campaigns

In need of a highly effective social media marketing campaign? No worries, we’re here to help you. Here are what you should watch out for when designing your social media campaign.

High-Quality Visuals

High quality visuals cannot be ignored when it comes to successful social media campaigns now that social sites like Instagram, Pinterest, Facebook, and Vine are growing in size. Emphasis on rewarding photos over text updates, visual content is also in and rocking the platform.

When it comes to visuals here are some choices can create, they include, shareable coupons, sales promos and educational graphics. You can also use funny graphics, content graphics, and Infographics. The good news is you use multiple items from this list and still get awesome results.

Make Frequent Postings.

Another important characteristic of and effective social media campaign is frequent postings. Post at optimal times. Take your time about it and ensure your audience knows about it.

Posting once a week or even two times a week is not enough, make it more frequent in just a single day, especially if you’re posting at random hours of the day or night and be strategic. Try posting at different times of the day to see when your audience best responds to your posts or gets into it and keep it real.

Keep Audience Engaged.

Posting only to social media sites isn’t enough to make a successful social media campaign, trust me you will need more than a miracle to survive that. If you want an easy and practical path, you absolutely MUST engage with your fans, period!

Answer them if they ask you questions and encourage them if they express excitement! So outsource services and employ someone who is dedicated to reading and responding to messages. With big brands, you can get an employee or a department to be in charge.

Stay Data-Driven.

The use of a data-driven approach to a social media campaign means you know, without any shadow of a doubts, whether it was successful or not. In fact through the use of a promo code in your visuals you can easily track the number of sales from a social media campaign.

Alan Refaeli the CEO of Digital Bulldogs advices you to use trackable URLs. You can look through Google Analytics to determine if a specific campaign had positive results depending on the types of conversions, time on site, bounce rate and so on.

In overall, you can also Integrate with Email Marketing since the best social media campaigns are usually pretty much multi-channeled and more specifically they are integrated with email marketing.