5 Benefits of Mobile Web Design
Do you sometimes get frustrated when browsing online on your smartphone or tablet and realize the website you’re looking at is not optimized for your device? How can you tell?
If you’re squinting your eyes to read the ever-so-small text, having to pinch or zoom, or scroll to see the rest of the content, you know you’ve landed on a website where the people in charge didn’t think to make it mobile-friendly.
When you understand the pain of looking at a website that’s not optimized for mobile devices, there’s no real excuse why your own website isn’t mobile-ready yet. Here are the 5 benefits of mobile web design:
- Faster Load Speed
Smartphone users behave differently than desktop users. They’re often on the go, quickly looking for information. At the least, they don’t expect to leisurely wait around for something to load.
Good mobile web design prioritizes what elements and content should go on a website, trimming all the access. This is especially true with websites that are built with “mobile-first” philosophy – building with mobile devices in mind then adding extra things for larger devices.
- Advantage Over Competition
This depends largely on the industry, but for retailers and e-commerce stores, you’ll be at a big advantage with a mobile-friendly website. 1 out 3 retailers still don’t have a website that’s optimized for mobile devices.
The reasons can vary. They might have surveyed their user base and know their customers are likely to not find them through mobile. Maybe their product catalog is too complicated to be translated into the mobile version.
Whatever the reason is, Las Vegas Internet Marketing Company says that you can gain advantage over your competition if you’re in an industry that’s lagging in mobile web design.
- Improved User Experience
Besides the faster load time, mobile-friendly websites also improve the overall user experience. Good mobile web design ensures only the most important and relevant information is displayed up front.
- Cost-Effective
A branded, proprietary app is necessary for banking institutions or other types of businesses that mobile users are expected to frequent. But small businesses often don’t need to have their own apps. A well designed website for mobile devices is less expensive and less time-consuming than building a branded app.
- Improved SEO
Close to 50% of web users now search for information or conduct research on their mobile devices, according to SmartInsights. Search engines are rewarding websites that can meet this growing demand.
With mobile web design, businesses can place higher on search engine results pages, increasing their chances of being found. Combined with all the other advantages like faster loading speed and improved user experience, mobile web design is the clear path towards future-proofing any website and gaining more visitors. Visit web design Las Vegas to learn more.