How to Ad Your Brand With a Perfect Banner Ad
Banner ads are great means of advertising and establishing your brand to the Internet users. Your ads become more effective when they are placed in websites that are directly or indirectly related to your company, your products, or your services. With an increased visibility and a great design, your banner ad can become an effective advertising material. Here are tips on how you can add your brand to a perfect banner ad.
Colors
The color of an ad is usually what the users initially see. That is why you should use your company colors in your banner ad. This is also a great way for establishing an association with your brand. However, if your colors are a bit loud, tone them down a little. Keep the colors vibrant but know when they are already at the borderline of eye-catching and eye-sore.
Logo
Adding your logo on your banner ad is the clearest and most visible way you can establish your brand. You have to strategically place it so that it could be easily seen without overpowering the other contents of your banner ad.
Text
It’s easy to add text to your content, but be strategic about it, too. Be witty with your text and keep it brief. One to two lines are usually enough. Make your text as relative to what you are advertising as possible. Also, have an inviting and urgent call-to-action. Make sure that your text is descriptive not only of your advertisement, but of your company as well. Don’t be too wordy and make your statements easily comprehensive.
Images
You may choose to incorporate images in your banner ads, but do so only when you need it. Make sure that the image is perfectly and directly in sync with your advertisement and with your company.
Interaction
The trend with banner ads nowadays is the interactivity. This includes clicking or hovering your cursor over an ad to see its full message. Adding interactive elements to your banner ad is a great way to catch the interests of the users. Also, you can establish your brand with more ease with this. For example, clicking on your logo will trigger a short animation on your banner ad. Simple things like that are already effective in boosting the familiarity of your brand. You could also use interactivity to give the users a taste of what your services will be like. For example, you are a flight booking company. Add elements that would let the users select a destination and date of flight. Once they click the submit button, they would already be redirected to your site where they can view their search results. With this, it is best to find the best banner maker in town.
Even if banner ads have become subject to banner blindness, the brain is still able to process what it consciously and subconsciously sees. When your branding is prominent in your banner ad, one way or another the users would be able to recognize it when they see it somewhere else. Even if your banner ad doesn’t get clicked, the up-side of it is that your ad, and subsequently your brand, has been seen.